Kodiak Cakes: Powered by Pancakes

Kodiak Cakes: Powered by Pancakes Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Kodiak Cakes puts their start up story on the backs of all of their products. Penny Clark had a recipe from her father for hearty whole grain pancakes that she made for her two boys, […]

La Croix: A Lesson in Branding for the Underdog

La Croix: A Lesson in Branding for the Underdog Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email For a change, a trend started in the midwest and made its way to the coasts, rather than the other way around. La Croix Water (pronounced La Croy) is an American […]

TaskRabbit: Gig Economy and the Millennial Generation

TaskRabbit: Gig Economy and the Millennial Generation Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Have more money than time? TaskRabbit was made for you. In 2008, Leah Busque had more time than money and created an app to have other people run her errands. As the story […]

Rent the Runway: The Millennial Business Model

Rent the Runway: The Millennial Business Model Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email It’s been called the Spotify, Netflix and Uber of dresses, it’s Rent The Runway. Rent The Runway’s story dates back to 2008 when Jennifer Hyman visited her sister in New York City while […]

Birkenstock: Success of the Ugly Sandal

Birkenstock: Success of the Ugly Sandal Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Why would you want to sell ugly fashion? Because comfort is cool! Birkenstock, a German footwear company, is one of the most controversial fashion statements in the industry, right after Crocs. The shoes themselves […]

Zillow: Launch with a bang, crash with a burn

Zillow: Launch with a Bang, Crash with a Burn Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email In 2006, Zillow changed the real estate game. In 2008, the housing market crashed. When @Zillow first launched, the company had done an excellent job of promoting the beta site on […]

Ottobock: The Art of Acquisition

Ottobock: The Art of Acquisition Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Some companies develop out of a gap in the market for their product or service. Other companies develop by buying said startups. Ottobock, a leader in prosthetics technology, has been able to stay ahead in […]

New Frontier: Living Large in Tiny Homes

New Frontier: Living Large in Tiny Homes Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Living large in a tiny home? It sounds like an oxymoron, but David Latimer, CEO, founder and lead designer of New Frontier Tiny Homes, reimagined small living to still have modern day amenities, […]

Rothy’s Marketing for the Luxury Start Up

Rothy’s Marketing For The Luxury Start Up Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email During the Great Recession of 2009-10 thousands of small businesses fell behind in payments and cash flow issues were hard to correct. After four years of product research and several more years of […]

Scrub Daddy: The Shark Tank Prodigy

Scrub Daddy: The Shark Tank Prodigy Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Shark Tank ABC has the touch of King Midas in the business world. Whether or not a deal is successfully made, any start up featured on the show instantly sees an increase in sales due […]